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Frequently asked questions
MEAT & FISHES
Beef
100% New Zealand fresh, free range & grass fed beef from ethical and sustainable source. Mechanically de-boned for better quality. Free from genetic modifications and added hormones.
Chicken
100% New Zealand fresh, barn raised chicken with freedom of movement from ethical and sustainable source. Free from genetic modifications and added hormones.
Brushtail
100% New Zealand fresh, wild caught whole brushtail from ethical and sustainable source. Mechanically de-boned for better quality. Free from genetic modifications and added hormones.
Duck
100% New Zealand fresh, barn raised duck with freedom of movement from ethical and sustainable source. Free from genetic modifications and added hormones.
Goat
100% New Zealand fresh, wild caught goat from ethical and sustainable source. Mechanically de-boned for better quality. Free from genetic modifications and added hormones.
Green Venison Tripe
100% New Zealand fresh, free range & grass fed green tripe from ethical and sustainable source. Free from genetic modifications and added hormones.
Kangaroo
100% Australia fresh, free range muscle meat of Kangaroo from ethical and sustainable source. Mechanically de-boned for better quality. Free from genetic modifications and added hormones.
Lamb
100% New Zealand fresh, free range & grass fed lamb from ethical and sustainable source. Mechanically de-boned for better quality. Free from genetic modifications and added hormones.
Ocean Fish
100% New Zealand fresh, wild caught whole fishes, harvested ethically and sustainably from the ocean. Free from genetic modifications and added hormones.
Salmon
100% New Zealand fresh pacific king salmon, harvested ethically and sustainably from the ocean. Free from genetic modifications and added hormones.
Unagi
100% New Zealand fresh, wild caught unagi, harvested ethically and sustainably from the river. Free from genetic modifications and added hormones.
Venison
100% New Zealand fresh, free range & grass fed Venison from ethical and sustainable source. Free from genetic modifications and added hormones.
VITAMINS & MINERALS
Biotin
A water soluble vitamin that helps to prevent dermatitis, also known as vitamin H or B7. Vital for metabolism of fats, carbohydrates, proteins, fatty acids and non-essential amino acids and necessary for normal skin and pet coat appearances. Also helps in strengthening nails and foot pads.
Calcium Carbonate
A source of calcium which is needed for the building and maintenance of healthy bones, teeth and vision. Helps to prevent hypocalcemia which can lead to stiff and weak joints. Promotes regular heartbeat, muscular growth, and normal blood clotting.
Choline Chloride
An essential component that provides necessary soluble nutrient to combat weight loss, renal damage and fatty liver. Also needed for fat metabolism and proper muscle control.
Folic Acid
Used to promote amino acid and nucleotide metabolism. Also needed for mitochondrial protein synthesis and helps prevent loss in hemoglobin concentration.
Iodine
Essential in promoting normal thyroid function. Also helps in maintaining healthy skin and coat.
Organic Copper
Helps in the formation of connective tissue, iron metabolism, blood cell formation, melanin pigment formation, myelin formation and defense against oxidative damage.
Organic Iron
Therapeutic agents in the prevention and treatment of iron deficiency anemia.
Organic Manganese
Needed for growth, reproduction and proper bone formation. Also acts as an antioxidant which activates enzymes, promotes the utilization of fatty acids and slowing down the aging process.
Organic Selenium
Helps to fight free-radicals with its antioxidant properties.
Organic Zinc
An essential trace element, being a component and activator of numerous enzymes involved in the metabolism of proteins, carbohydrates, lipids and nucleic acids. It is also critically important for immune functions.
Potassium Chloride
A source of potassium, an essential mineral. Potassium is a vital electrolyte in the body that sustains life and promotes muscle functions. It is beneficial to the heart and irritable bowel disease.
Tetrasodium Pyrophosphate
Can be commonly found in food. Primarly use for buffering.
Vitamin A
Plays an important role in promoting healthy eyesight, immune system, bone growth, reproduction and respiratory, urinary and intestinal tracts. Helps to maintain the integrity of skin and mucous membranes that function as a barrier to bacteria and viruses.
Vitamin B1
Promotes healthy nervous system and immune system. Essential for healthy skin and coat, eyes and liver.
Vitamin B2
Helps promote growth and assimilation of carbohydrates and amino acids.
Vitamin B3
Vital for healthy maintenance of the nervous system, GI tracts and skin functions.
Vitamin B5
Aids in the conversion of fat and sugar into energy. Promotes wound healing, anti-body formation, intestinal function, growth, and hair coat color.
Vitamin B6
Helps in the metablization of amino acid, fatty acid and carbohydrates.
Vitamin B12
The only essential vitamin that can be stored in the body. Vital for red blood cell formation and normal system functions, especially in animals taking antibiotics.
Vitamin D3
Promotes the utilization of calcium and phosphorus and the assimilation of vitamin A. Also helps in the enhancement of the immune system.
Vitamin E
A powerful antioxidant that acts to protect body cells against the effects of free radicals, which can cause cell damage that may contribute to the development of cardiovascular disease. Also protects lungs from pollutants.
ENHANCERS
Green Mussel Powder
100% New Zealand freeze dried extract of freshly harvested Green Mussel (Perna canaliculus). Contains natural sources of Chondroitin Sulphate, Glucosamine Sulphate, Omega 3 fatty acids and Glycosaminoglycans, which are all beneficial for joint care and management.
Agar Agar
A seaweed extract which is primarily used as a stabilizer. Provides a good source of calcium, iron and contains up to 80% fibre. It does not contain fat, sugar, carbohydrates and aids in digestion.
Brewers Yeast
Promotes healthy skin, coat and immune system. It is rich in chromium, selenium, potassium, iron, zinc, magnesium and a range of B vitamins (B1 (thiamine), B2 (riboflavin), B3 (niacin), B5 (pantothenic acid), B6 (pyridoxine), B7 (biotin) and B9 (folic acid)).
Cassia Gum
Performs the role of a stabilizer and gelling agent in our high meat content canned food.
Co-Enzyme Q10
Supports healthy cardiovascular functions and immune system. Acts as an antioxidant against free radicals that may cause cancer. Promote periodontal (gum) health, recovery from strenuous muscle use, physical energy and stamina. Aids the formation of ATP (Adenosine Triphosphate -basic energy molecule used by every cell) and acts as a essential coenzyme to promote proper function of body.
Cranberries
100% New Zealand freshly harvested cranberries. Act as an antioxidant against cancer causing free radicals. Promotes a healthy immune system, cardiovascular functions as well as urinary tract health (helps prevent the growth E.coli bacteria and other GI pathogens as well as the prevention of struvite crystals and bladder stones).
Goat's Milk Powder
100% New Zealand fresh goat milk. Probably one of the most nutritionally complete food in the world. Suitable for growing puppies/kittens as it contains high levels of protein and fat. Smaller fat molecules for easier digestion.
Guar Gum
A non-digestible soluble fiber derived from a bean. Helps to lower LDL cholesterol, triglycerides and improves glycemic control. Performs the role of a thickener to ensure an aesthetically consistent product.
Ovine Plasma
100% Australia hypoallergenic ovine plasma derived from free range lamb and sheep. Contains minerals such as iron, manganese, zinc, copper, calcium, phosphorous, magnesium, potassium and sodium. Free from diseases.
Salmon Oil
Natural source of Omega-3 fatty acids, EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid) which aids in the brain development of foetus, puppies and kittens. Possesses anti-inflammatory properties and reduces the risk of heart diseases and cancer. Promotes healthy joints, immune system and improves skin & coat (helps to prevent skin allergies) as well as cognitive function in senior dogs and cats.
Yucca Schidigera
Helps to minimise faeces and urine odour. Possesses anti-arthritic, anti-inflammatory properties as well as to promote a healthy immune system. Contains vitamins and minerals such as Vit C, B- Vit , beta-carotene, calcium, iron, manganese, magnesium, niacin, phosphorous and fibre.
Quadroplex Plus
A proprietary blend of Co-Enzyme Q10, Cranberries, Green Mussel Powder and Salmon Oil, for a multifaceted approach to pets health care. This blend promotes healthy immune system, skin & coat, joints and cardiovascular function. In addition, it possesses anti-inflammatory properties and acts as an antioxidants against free radicals which causes cancer. Furthermore, it helps to prevent urinary tract infection and plaque build-up.
Growth Plus
A proprietary blend of Goat's Milk and Salmon Oil, for a holistic approach to pets growth. This blend supports growth by promoting healthy brain development and immune system. In addition, it contains high protein and fat which is necessary for growth. Furthermore, it aids in skin, coat and digestive care.
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